Singapore business marketing from a Singapore marketing company that provides marketing, promotion and brochure design as well business branding for Singapore business. If you want to hire a Singapore promotion and marketing company to promote your business. Small medium large and big business corporate marketing service road show by The Best Rated Expert In Singapore ultimate brochure flyer website design creation marketing branding experienced banner maker to help unleash the power within of your company absolutely the best of the best advise to your road of success.
Singapore business marketing from a Singapore marketing company that provides marketing, promotion and brochure design as well business branding for Singapore business. If you want to hire a Singapore promotion and marketing company to promote your business. Small medium large and big business corporate marketing service road show by The Best Rated Expert In Singapore ultimate brochure flyer website design creation marketing branding experienced banner maker to help unleash the power within of your company absolutely the best of the best advise to your road of success.
Your website is your face and name card on the internet. There is so much competition on the web these days, that it is quite impossible for it to stand out from the crowd. But why do your competitors still appear on the first page of Google, Yahoo, Baidu, Bing, Ask.com, etc? Everyday there are people who spend over SGD$5,000 for a web designing company to create and promote their website for them. Although they may look impressive, you could never find them on the first ten page of any search engine. Look at Wikipedia.org, the site may look plain and simple, but search for any word, and Wikipedia will always appear on the first page of your search. Why? First you need to understand how search engines work. Here is a trade secret that no search engine optimiser or web designer want you to know: What happens behind the scene: 1) A website is created. Search engines use software programs called “Spiders” to index (collect information) from the pages of the website. 2) Spiders visit a webpage and remembers what are the key words found on the page, and follow the links there to visit other similar pages on the internet. 3) All pages “crawled” will be indexed and kept on thousands of servers for future access by the spider. What happens on your computer: 1) You enter a keyword or search term to the search engine. 2) The spider begins to look for the words from the index. 3) All pages found to match the key words are then reflected in the search result. 4) Ranking of individual pages depend on several factors including keywords intensity, references to and from other webpages, and click-through rates, etc. To ensure higher rankings in the search engine, most important of all, good content with enough substance needs to be included on every webpage of your site. This should be followed by good design principles, where the website needs to be fast loading, clean and easy to read, easy to navigate and especially easy for the search engines to index. This in a nutshell, is the part that most web designers and websites miss. Going beyond the obvious — Good grammar, spelling and choosing a clean, clear typeface — there are many things that you can do to write quality content for your website. Here are a few to consider: 1) Write what your customer want; not what you want. Content should be written with your customers’ in mind. Write what they will want to search / look out for, and not just what you want them to read. Refrain from using technical jargons whenever possible. For example: Would a heart surgeon write all about the technicalities of heart surgery, when they want to attract patients to their clinic? Would a photographer write about the type of lenses he use, or should he tell his customers what he can do and what type of photography he is good at? 2) Make your content interesting. Don't just provide dry information and facts. Make it lively and entertaining whenever possible. Sell yourself, your services or your product. Where applicable, use humor and make yourself likable. Put yourself into your clients shoes and try to write your content as if you were trying to convince yourself to buy, sign-up, or request your own service. What would make you buy your product? Empathy is important. Demonstrate how you could help solve your clients’ problems. Show that you are not just trying to sell, but are also concerned about their individual needs and wants. 3) Write about things and provide information that you know well. Do it quickly and efficiently so you get your message across fast but also make quality use of the time someone is spending reading your site. If you try to cover a large topic in a mediocre or unconvincing way, people will probably not bookmark and return, or, even worse they many not even finish reading it altogether. 4) Keep your content short and sweet when needed. The first paragraph of your article is critical. If it's dull and boring, your reader will definitely move on. You must keep their interest right from the start and drive them to pick up the phone or pull out their credit card. On the web people like to get information fast and it better be good. Don't drone on for pages trying to sell and convince people. Give it to them straight and to the point and then if you feel that it might be beneficial to expand on your topic, then please do so. But never drag out a sales pitch. Allow your visitors to get the information they need and then if they want more you can always provide it. 4) Make your content load fast. There is nothing more irritating than a site that loads slow. There are many reasons for this and it can sometimes be out of your hands like the users connection speed, network congestion, slow host server, etc. You have to take full control over your content. 5) Use multimedia content where available. Good quality images and multimedia elements on a webpage to increase the weightage of each webpage on the search engine, to achieve a minimum of 35kB 6) Avoid using Flash elements. Not all devices support flash display. To prevent displaying error messages on cross-platform web browsers, such as smart phones, tablets, and other mobile computing devices, it is important to ensure compatibility with as much devices as possible. With so many factors to consider, it is extremely important that your web designer is experienced enough to accomplish this successfully. Unfortunately, good web designers are not competent copywriters, and good copywriters may not necessarily be good designers. By learning all this, hopefully you have learnt the importance in looking for a team of qualified professionals to work on your website. However, traditional agencies that does quality work may not come cheap. If all these sound too confusing to you, let us do all the hard work for you. We specialise in Small-Medium Enterprises to help you succeed on the web! 2012 Promotional rates for our readers: SGD$288 for 5 page website. Includes FREE: Domain + Hosting + Design. Contact us to learn more: http://www.SingaporeMarketer.com/ http://www.TheSingaporeBest.com/ http://www.Fitnessiology.com/ Marketing is all about satisfying customer needs.
The following represents a comprehensive list of marketing ideas. Use the list of marketing ideas to help better understand customer needs and ways to satisfy those needs. GENERAL IDEAS • Never let a day pass without engaging in at least one marketing activity. • Determine a percentage of gross income to spend annually on marketing. • Set specific marketing goals every year; review and adjust quarterly. • Maintain a tickler file of ideas for later use. • Carry business cards with you (all day, every day). • Create a personal nametag or pin with your company name and logo on it and wear it at high visibility meetings. TARGET MARKET • Stay alert to trends that might impact your target market, product or promotion strategy. • Read market research studies about your profession, industry, product, target market groups, etc. • Collect competitors’ ads and literature; study them for information about strategy, product features and benefits, etc. • Ask clients why they hired you and solicit suggestions for improvement. • Ask former clients why they left you. • Identify a new market. • Join a list-serve (email list) related to your profession. • Subscribe to an Internet usenet newsgroup or a list-serve that serves your target market. PRODUCT DEVELOPMENT • Create a new service, technique or product. • Offer a simpler/cheaper/smaller version of your (or another existing) product or service. • Offer a fancier/more expensive/faster/bigger version of your (or another existing) product or service. • Update your services. EDUCATION, RESOURCES AND INFORMATION • Establish a marketing and public relations advisory and referral team composed of your colleagues and/or neighboring business owners to share ideas and referrals and to discuss community issues. • Meet quarterly for breakfast. • Create a suggestion box for employees. • Attend a marketing seminar. • Read a marketing book. • Subscribe to a marketing newsletter or other publication. • Subscribe to a marketing list-serve on the Internet. • Subscribe to a marketing usenet newsgroup on the Internet. • Train your staff, clients and colleagues to promote referrals. • Hold a monthly marketing meeting with employees or associates to discuss strategy, status and to solicit marketing ideas. • Join an association or organization related to your profession. • Get a marketing intern to take you on as a client; it will give the intern experience and you some free marketing help. • Maintain a consultant card file for finding designers, writers and other marketing professionals. • Hire a marketing consultant to brainstorm with. • Take a "creative journey" to another progressive city or country to observe and learn from marketing techniques used there. PRICING AND PAYMENT • Analyze your fee structure; look for areas requiring modifications or adjustments. • Establish a credit card payment option for clients. • Give regular clients a discount. • Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. • Give "quick pay" or cash discounts. • Offer financing or installment plans. MARKETING COMMUNICATIONS • Publish a newsletter for customers and prospects. (It doesn’t have to be fancy or expensive.) • Develop a brochure of services. • Include a postage-paid survey card with your brochures and other company literature. Include check-off boxes or other items that will involve the reader and provide valuable feedback to you. • Remember, business cards aren’t working for you if they’re in the box. Pass them out! Give prospects two business cards and brochures -- one to keep and one to pass along. • Produce separate business cards/sales literature for each of your target market segments (e.g. government and commercial, and/or business and consumer). • Create a poster or calendar to give away to customers and prospects. • Print a slogan and/or one-sentence description of your business on letterhead, fax cover sheets and invoices. • Develop a site on the World Wide Web. • Create a "signature file" to be used for all your e-mail messages. It should contain contact details including your Web site address and key information about your company that will make the reader want to contact you. • Include "testimonials" from customers in your literature. • Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that's not performing up to expectations. • Use colored or oversized envelopes for your direct mailings. Or send direct mail in plain white envelopes to pique recipients' curiosity. • Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast fax, or e-mail messages.) Include the offer in the beginning of the message and also on the outside of the envelope for direct mail. MEDIA RELATIONS • Update your media list often so that press releases are sent to the right media outlet and person. • Write a column for the local newspaper, local business journal or trade publication. • Publish an article and circulate reprints. • Send timely and newsworthy press releases as often as needed. • Publicize your 500th client of the year (or other notable milestone). • Create an annual award and publicize it– as an outstanding employee of the year. • Get public relations and media training or read up on it. • Appear on a radio or TV talk show. • Create your own TV program on your industry or your specialty. Market the show to your local cable station or public broadcasting station as a regular program. Or, see if you can air your show on an open access cable channel. • Write a letter to the editor of your local newspaper or to a trade magazine editor. • Take an editor to lunch. • Get a publicity photo taken and enclose with press releases. • Consistently review newspapers and magazines for possible PR opportunities. • Submit "tip" articles to newsletters and newspapers. • Conduct industry research and develop a press release or article to announce an important discovery in your field. • Create a press kit and keep its contents current. CUSTOMER SERVICE AND CUSTOMER RELATIONS • Ask your clients to come back again. • Return phone calls promptly. • Set up a fax-on-demand or email system to easily respond to customer inquiries. • Use an answering machine or voice mail system to catch after-hours phone calls. • Include basic information in your outgoing message such a business hours, location, etc. • Record a memorable message or "tip of the day" on your outgoing answering machine or voice mail message. • Ask clients what you can do the help them. • Take clients out to a ball game, a show or another special event– just send them two tickets with a note. • Hold a seminar at your office for clients and prospects. • Send hand-written thank-you notes. • Send birthday cards and appropriate seasonal greetings. • Photocopy interesting articles and send them to clients and prospects with a hand-written "FYI" note and your business card. • Send a book of interest or other appropriate business gift to a client with a handwritten note. • Create an area on your Web site specifically for your customers. • Redecorate your office or location where you meet with your clients. NETWORKING AND WORD OF MOUTH • Join a Chamber of Commerce or other organization. • Join or organize a breakfast club with other professionals (not in your field) to discuss business and network referrals. • Mail a brochure to members of organizations to which you belong. • Serve on a city board or commission. • Host a holiday party. • Hold an open house. • Send letters to attendees after you attend a conference. • Join a community list-serve (email list) on the Internet. ADVERTISING • Advertise during peak seasons for your business. • Get a memorable phone number, such as "1-800-WIDGETS." • Obtain a memorable URL and email address and include them on all marketing materials. • Provide Rolodex® cards or phone stickers pre-printed with your business contact information. • Promote your business jointly with other professionals via cooperative direct mail. • Advertise in a specialty directory or in the Yellow Pages. • Write an ad in another language to reach a non-English-speaking market. Place the ad in a publication that market reads, such as a Hispanic newspaper. • Distribute advertising specialty products such as pens, mouse pads or mugs. • Mail "bumps," photos, samples and other innovative items to your prospect list. (A bump is simply anything that makes the mailing envelope bulge and makes the recipient curious about what’s in the envelope!) • Create a direct mail list of "hot prospects." • Consider non-traditional tactics such as bus backs, billboards and popular Web sites. • Project a message on the sidewalk in front of your place of business using a light directed through words etched in a glass window. • Consider placing ads in your newspaper’s classified section. • Consider a vanity automobile tag with your company name. • Create a friendly bumper sticker for your car. • Code your ads and keep records of results. • Improve your building signage and directional signs inside and out. • Invest in a neon sign to make your office or storefront window visible at night. • Create a new or improved company logo or "recolor" the traditional logo. • Sponsor and promote a contest or sweepstakes. SPECIAL EVENTS AND OUTREACH • Get a booth at a fair/trade show attended by your target market. • Sponsor or host a special event or open house at your business location in cooperation with a local non-profit organization, such as a women's business center. Describe how the organization helped you. • Give a speech or volunteer for a career day at a high school. • Teach a class or seminar at a local college or adult education center. • Sponsor an "Adopt-a-Road" area in your community to keep roads litter-free. People that pass by the area will see your name on the sign announcing your sponsorship. • Volunteer your time to a charity or non-profit organization. • Donate your product or service to a charity auction. • Appear on a panel at a professional seminar. • Write a "How To" pamphlet or article for publishing. • Produce and distribute an educational CD-ROM, audio or video tape. • Publish a book. SALES IDEAS • Start every day with two cold calls. • Read newspapers, business journals and trade publications for new business openings and for personnel appointment and promotion announcements made by companies. • Send your business literature to appropriate individuals and firms. • Give your sales literature to your lawyer, accountant, printer, banker, temp agency, office supply salesperson, advertising agency, etc. (Expand your sales force for free!) • Put your fax number on order forms for easy submission. • Set up a fax-on-demand or email system to easily distribute responses to company or product inquiries. • Follow up on your direct mailings, email messages and broadcast faxes with a friendly telephone call. • Try using the broadcast fax or email delivery methods instead of direct mail. (Broadcast fax and email allows you to send the same message to many locations at once.) • Using broadcast fax or email messages to notify your customers of product service updates. • Extend your hours of operation. • Reduce response/turnaround time. Make reordering easy– reminders. Provide pre-addressed envelopes. • Display product and service samples at your office. • Remind clients of the products and services you provide that they aren't currently buying. • Call and/or send mail to former clients to try to reactivate them. • Take sales orders over the Internet. To customize these tips into your marketing strategy, contact us today! 新加坡市场营销专家是一家专为中小型公司提供高品质及实惠的市场营销服务的公司. 我们将尽所能帮助您在最短最快的时间以及在任何预算下提供销售,推广您的产品或及服务。
新加坡是一个很适合做生意的国家, 非常容易赚大钱. 不过还是有很多公司失败. 为什么呢?因为他们不知道如何推广和销售他们的业务, 即使他们有很好的产品和服务, 人们还是不知道他们的存在. 这就是为什么好的市场营销是非常重要的。 很多人说, 营销是非常昂贵和困难的. 但是, 这绝对不是真的 ! 只要有了新加坡市场营销专家的服务, 我们将为您在很短是时间里计划并推广您的产品以及服务, 让大众都知道, 爱上并购买您的产品和服务 ! 如您想轻松的在您的生意上获得成功, 现在请赶紧联系我们。 以下是我们专为您量身订做的服务项目: - 网站制作 - 网页设计 - 传单/手册设计 - 信或邮件广告(直销) - 商业/市场规划 - 计划的营销策略 - 名片/文具设计与印刷 - 销售/促销 - 路演/大街推广 - 企业礼品 - 网络广告 - 平面广告 - 网络推广商务咨询/顾问 - 活动策划管理 - 地铁站产品推广 - 横幅广告设计 - 宣传册 - 文案撰写 - 提案撰写 此外,如果您有任何营销或企业上的任何问题,我们都能为您提供咨询与解决方案。 Every time you walk into a shopping mall, there will bound to be some sort of sale going on; in one shape or another. While every store is trying to outwit each other with price slashing and discounted offerings, did anyone really come to think about the long-term effects of such an initiative? Go on a walk along any shopping belt. Besides all the bobbling heads walking along to find the latest bargains, you would have noticed the omnibus red signs that declaring “SALE, SALE, & MORE SALE!" Obviously, the merchandisers weren't as eloquent, otherwise they’d have simply written “TAKE MY PROFITS!” instead. Indeed, the figure from a sales look good. Managers are happy about the figures; customers are jolly about bagging a bargain; and shareholders are happy with the continuous ring of the cash register. But if you really think about it, does a sale really do all that? Perhaps. But not quite. If it’s the price, then fair enough, a sale would truly help you sell more. But if it’s the prestige or what little illusion of it, then having a mass sale is really not the best solution. Imagine what will happen, if Louis Vuitton were to have an end of season sale with a 50% price reduction? Mass hysteria, no less! People will be swarming the counters to grab everything within sight. But what happens afterwards? When the brand gets cheap, its brand value diminishes from its existing stature. People will start to look toward other brands to gratify their need for “prestige”, “fame”, and the need to be "in the group". That is where the true damage comes. Don’t mistake them with the purveyors of faux goods; that scorn of society, those cheapskates! Well, savvy marketers have much better ways to skin those "kittens". Email us if you would like to find out how they pulled it off! At certain levels, emulation by copying can be a powerful tool. That is why behind closed doors, those big cartels are always secretly amused that what imitations are doing for their brand – they increase the desire to own the real stuff, and they also increase the perceived value of their brand. When was the last time you saw an imitation for a cheap mass market product? Nada. And if it did, well, the effects weren't as big of a deal anyway. In our next instalment, we will expand on this idea further, and look at other forms of damages that a sale can inflict on your brand. The most important lesson to be learned is: there’s a better way to sell more. Singapore Marketer's Mission.Singapore Marketer is setup to provide Affordable and High Quality marketing services to small and medium sized business and companies in Singapore, helping them to sell or offer their services in the shortest and Fastest Time possible and within Any Budget.
Singapore is a great country to run businesses and make a lot of money. But many businesses still fail. Why? Because they do not know how to promote and sell their business, even when they have very good products and services, people still don’t know about them. That is why good marketing is Very Important. Many people say marketing is very expensive and difficult. But that’s Not True! With Singapore Marketer services, we will plan and do the marketing for you, and in no time people will Know, Love & Buy your products & services! Contact Us now if you want EASY SUCCESS in your Business. |
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